The name captures the fresh, light, and rejuvenating feel that women have come to love and expect from our products. Earlier this year, Predictive Success recognized some of our clients who have been a shining example of resilience, taking the impact of the global pandemic and using it as a tool to shift their perspective on their companys operations and adapt through a time of epic uncertainty. Even with social media coming up during that time, we have only started social media marketing in the last 2-3 years. We had three different stores in malls, and we were manning all the stores, every week. Nina Taylor-Dunn is a contributing author at Hayat Life. This is how the journey of Vasanti started! MP: We have spent the last 18 years putting our hearts and souls into developing the most innovative formulations in makeup and skincare. DissDash: You went from concealers to other beauty products as well. After seeing the need for more reliance on the digital marketplace, Vasanti Cosmetics upped their online presence and used The Predictive Index to build an entire marketing team with expertise in online retail and marketing. PG:We are truly dedicated to women looking and feeling their best. (Yellow tones help correct bluish/purple discoloration, and amber to orange tones correct light brown to darker shadows. 2, Travel: How I Got The Most Of My Weekend In Marbella, Spain, Jun 09, 2022 That episode made me curious as to what goes in makeup, and why it was not working for my dark circles. Why Is The American Government Forcing Women To Have Babies? KK: What are the top 3 best-selling Vasanti products? Head Office 0, Jul 22, 2022 Pinki Gosal, Monal Patel, Gargi Patel, and Priti Patel used their own experiences struggling with finding beauty products catered to middle skin tones. Our products are crafted with high quality and good-for-you ingredients, careful attention to detail, and lots of love. Also, this started as a passion project, so there was no full-time contribution to the brand. This is what sparked it all. 36, Day 1 Highlights: 'Lifestyle Toronto' Lit Up The Runway With The Hottest Pakistani Fashion Designers In Exclusive 2-Day Event, Jun 23, 2022 0, Jul 12, 2022 Buffalo, NY 14222 Tel:905.430.9788 Obsessed with concealers (can you blame me? 0, Jun 07, 2022 It doesnt matter who you are; the product will have to work for you. PG: I love the Liquid Cover Up Oil-Free Concealer and Foundation. I called one of my childhood friends (and now business partner) and started brainstorming how to get the solution. They are infused with incredibly nourishing oils like cherry oil, primrose oil and pomegranate oil. After all their efforts, youre standing there shocked with layers of white ashy concealer on your brown skin and no clue what just happened. Jul 04, 2022 Knowing how, why my employees function the way they do in the workplace helps me to understand them so that I can get the most out of them, Pinki explained, its a win-win for both the company and the employees when I understand how to help my people reach their maximum potential. Implementing The Predictive Index saved us so much time from going through resumes for a small company like us, we need to be as quick as possible, Pinki explained, from a training perspective if we look at the time that goes into training and finding the right fit, we saved more than 50% efficiency in the hiring process., While PI has been an incredible tool for knowing the ins-and-outs of the team, it has also ensured Pinki that they can be more reliant on their online business moving forward. ANOKHI Magazine Is A Proud Sponsor Of The Upcoming DIL Gala Fundraiser-Mughal Nights Set To Shine In Toronto, ANOKHI Women's Club Is Proud To Sponsor 30 Dates As It Returns To The Stage In Celebration Of Their 2nd Anniversary. KK: How does Vasanti set itself apart from other beauty companies? So now when we get the influencers to promote the products or try them out, it has a larger impact, because, at the end of the day, the products speak for themselves. For the first 6 7 years we would say to each other that if something big doesnt happen in the next 6 months we are going to get out. 0, Ganapati Peckham Brings South Indian Flavours To South London, Jun 28, 2022 While Vasanti Cosmetics saw results from using PI that saved them time and money, perhaps the most important solution it brought to the company was the ability to help in taking away any biases of race, gender, or age out of the recruitment process, Pinki proudly stated. In addition to this strategic pivot the business experienced during the COVID-19 pandemic, Vasanti Cosmetics quickly made the decision to halt all cosmetic manufacturing back in April and shift into the much-needed production of hand sanitizer. Business is about risk and to be successful you have to take chances. With the future of retail uncertain, the team at Vasanti Cosmetics was able to play into strategy with the people data they collected on their staff, and go all in on the online aspect of their business, which helped in keeping sales going. This motivated us to give beauty a happier meaning, and we have not looked back since. 0, Day 2 Highlights: 'Lifestyle Toronto' Showcasing Pakistani Fashion Designers Ends With A Show-Stopping Finale, Jun 24, 2022 What advice do you have for aspiring entrepreneurs? Also, being able to bring value for quality and luxury formulas to the market. It was terrible. My colleagues rushed to my side, desperately trying to make my circles disappear. 11, Jul 21, 2022 Ive always been aware of the dark circles under my eyes, but I have never in my life been more mortified. We have believed in cruelty free, clean and vegan well before it was a trend and believed that everyone should be included. Vasanti Cosmetics is a line of skin care and cosmetics dedicated to making beauty feel good and comfortable. We Want YOU! Priti Patel works in the Health, Wellness & Fitness industry. I still remember there was a woman buyer and her VP, and I was like 8 months pregnant at the time. Get some concealer on her!. (For example, titanium dioxide is a commonly used cosmetic ingredient in most powder foundations that is mainly used for colour and for sun protection. 0, Jul 11, 2022 0, Jul 20, 2022 Surround yourself with talent and people that are smarter than you. Snigdha is a 'closet' writer with unapologetic opinions on life. We are so proud to come from such a rich culture and it definitely comes through in our brand., Most [South Asian] women struggle with dark circles, they say its hereditary in their families and have a hard time matching shades to their skin tones,Gosalsaid. Helping people find solutions for their beauty concerns and having them feel like they have been and thought about. and she took one look at me and ask around, Whos this? It had both flair of sounding like an Italian word V-a-s-a-a-n-t-e-e, as well as connect to the South Asians. Picture this: You make a big move to Chicago and land your first job there at a high-end beauty studio, owned by an affluent ex-model. I worked closely with the chemist in the lab and was able to learn about the not-so-sexy side of the cosmetics industry: Every ingredient has a unique function that impacts the overall formula, which in turn alters how it looks and feels on the skin. So not having a big budget to promote it far and wide was definitely a challenge. Because at its core, the gift of sisterhood is seeing yourself through the eyes of those that love you. Vasanti Cosmetics believes in joyful beauty, the kind that makes you smile because it truly works and allows you to look like you and feel like you. From there we began our journey on a part time basis. 0, Jul 25, 2022 ANOKHI MAGAZINE CONTEST ALERT! After seeing brick and mortar sales drop by more than 60%, Pinki Gosal, President and Co-Founder of Vasanti Cosmetics saw a reason to reevaluate her team and business, which opened her eyes to a need for more reliance on sales in the digital space. Diversity, Equity and Inclusion Workshops, How People Data Helped Vasanti Cosmetics Pivot in a Time of Uncertainty. Digital So it was tough to get our foot through the door. Whitby (Toronto), ON L1N 4P8 There was a lack of choice, and visiting makeup counters became intimidating. Where did the idea or need for Vasanti come from? Optimizing 9-Box and The Leadership Competency Model, How to Create Personal Development Goals For Work, Technology is Innovating the Hiring Process. We also offer cosmetics that are super comfortable, light-weight and easy to use,explainedGosal. DissDash: What is the one thing that you would want the readers to take away from this interview? All the products the staff tried looked too white or ashy, and I became obsessed with my dark shadows but couldnt find a product that worked. 0, Jul 13, 2022 Monal Patel operates business and finance for the company while Priti Patel lends her creativity to marketing and graphic design. Surround yourself with strong positive people who see the very best in you, and it may encourage you to bring great things to others. As a tool for review, senior leadership at Vasanti Cosmetics use The Predictive Index to check in with managers and see how they are doing in managing their teams which have helped in building a more structured and stronger way of communicating with staff, increased revenue for the business, and allowed Vasanti Cosmetics to thrive in a saturated digital marketplace. 0, Pride Month 2022: This Glossary Will Teach You All The LGBTQIA+ Terms You Need To Know In 2022, Celebrity Style Alert: Tara Sutaria Rocks The Bralette Blazer Combo, Jun 06, 2022 Platinum Jubilee: How Relevant Is The Queen To South Asians? Priti Patel's HQ phone number is +1 416-465-0017. DissDash: What have been some of the major challenges over the years? Prior to this, she earned her BA in art and architectural history from Boston University, while pursuing dance as a minor with a background in performing arts. Eighteen years ago the Vasanti team began their journey of transforming a line of 3 products into a collection of over 140 top-selling beauty items that are available to purchase at more than 100 online and retail locations across Canada. They simply work. 0, Jul 29, 2022 With the help of my sisters and all of the women weve spoken to through the Vasanti brand, I have learned that you dont have to settle for something that isnt working for you and that, if youre persistent, you can make things happen. They said it is tough to make it, but if youre willing to try we can pilot you through three doors. That was my way! DissDash: Your Instagram page shows many influencers using your products while making videos. 0, Jul 08, 2022 Enzymatic Face Rejuvenator, then our Eye Wonder Triple Action Peptide Eye Cream and ourWonders of the World Colour Correcting Concealer Duo. This situationfuelledthe development of our UndereyeColourCorrector and Concealer., I called one of my childhood friends (and now business partner) and started brainstorming how to get the solution,saidGosal. By signing up you are agreeing to our, The Secret History of the Shadow Campaign That Saved the 2020 Election. Join A Community That Cares About What Matters To You! 8, Jun 03, 2022 We founded this company in 1998 as a result of not being able to find beauty products that worked on our skin tones. All Rights Reserved. We have spent the last 18 years putting our hearts and souls into developing the most innovative formulations in makeup and skincare,MonalPatelsaid. ANOKHI Is A Registered Trademark Of AM Corporate Holdings Inc., All Rights Reserved, 18 King Street East, Suite 1400 Toronto, Ontario M5C 1C4. 2, Jul 19, 2022 Gosal: So, when I was born, my aunt was to give me a name, but since she lived faraway, the letter with the name didnt make it in time, but I kept hearing it from relatives over the years. 33, May 26, 2022 Beauty influencers likeLove Zahra champion the Canada-based brand to their followers. 0, Celeb Style Alert: Janhvi Kapoor Simply Stuns In Spring Sari, Jun 14, 2022 Brighten Up!, Brighten Up! 310 Byron St. South, Suite 1 Product Development has always been my true passion and the reason that keeps me going with all the challenges that come with entrepreneurship. How did that happen? Looking back on everything, Im so thankful for my experience and what Ive created. 12, "The Rise" Music Release Celebrate 25 years of South Asian Hip Hop, Jun 16, 2022 PP:Morerecently theMatte Crush Lipstick Pencils. Jun 02, 2022 document.getElementById( "ak_js" ).setAttribute( "value", ( new Date() ).getTime() ); Get notified about exclusive offers every week! ), I soon developed a shade that, while it looks orange in the bottle, works to counteract my dark shadows. Get her some concealer.. We had a chance to chat up with the Vasanti sisters for all the details on their inspiring story and award-winning products. Skincare For Dark Spots & Hyperpigmentation. When beauty feels good it's inclusive, it's cruelty free, and it doesn't weigh you down!Today, the brand has grown one woman at a time, by inviting all to share in the belief that you are most beautiful when you are most comfortable, and that comfort comes from products dedicated to helping you be your best at all times. By the way, if youre struggling to cover under-eye discoloration, the best approach is to color-correct and then use a concealer in your skin tone. Its your second day on the job and youre stoked to meet the beloved owner of this company. Our lucky break was when we got our retail location in Canada in 2007. If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages. Success Centre Priti Patel's email address is p**@vasanticosmetics.com. Shop by searching specific product or skin needs on Vasantiswebsite. How is Disengagement Affecting your Organization? Ep 40: Meet the Founder of Vasanti Cosmetics with Pinki Gosal. Priti Patel's business email address is p**@vasanticosmetics.com. I learned the ingredients that go into makeup and found out why it was not working for me. Gosal founded Vasanti Cosmetics with her friends and business partners in 1998. Finally, Gargi Patel manages sales and makeup application. Vasantiin Sanskrit means of spring.. It colour corrects and conceals while brightening and looking super natural. It was like a scene from The Devil Wears Prada! 10, Jun 24, 2022 Be yourself and always come back to why you started in the first place. When beauty feels good it's inclusive, it's cruelty-free, and it doesn't weigh you down. This is why finding beauty products is often tough for the middle skin tone range, because the most popular formulas in the market are dulling and ashy for the women with these skin concerns.. We wanted the product to instantly hydrate the skin and that is why aloe is the first ingredient and has the highest concentration. This includesa spectrum of tonesthat have an olive, brown or yellow undertone. You have reached your limit of 4 free articles. Predictive Success America Inc. The makeup brand aims to solve dark under eye circles in South Asian complexions. We dont want to push women into looks they dont feel comfortable in. 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