global brand counterfeiting report 2020

Copyright 2020 BrandProtect Corp. All rights reserved. Anti-Counterfeiting Trade Agreement13.3. 2291 0 obj <>/Filter/FlateDecode/ID[<34B38B46A27FC8469B485278D5465D2B><3D2570D60808A6439D4AFAC9D38BD17B>]/Index[2265 42]/Info 2264 0 R/Length 128/Prev 986752/Root 2266 0 R/Size 2307/Type/XRef/W[1 3 1]>>stream Unfortunately, many online retailers dont have the knowledge or tools to filter counterfeit products. (March 25, 2020). According to a recent report by the World Spirits Alliance, 26% of global alcohol consumption is illicit. Learn more about how Statista can support your business. As a Premium user you get access to the detailed source references and background information about this statistic. EU E-commerce Directive13.3.2. The Threatening Power Of Counterfeit Goods. Past OECD-EUIPO analysis has shown that free trade zones where economic activity is driven by reduced taxes, customs controls and lighter regulation can unintentionally facilitate counterfeit trade. Recommendation6. A growing number of businesses in Singapore, Hong Kong and emerging economies like Brazil and China are also becoming targets. For the European Union, counterfeit trade represented 6.8% of imports from non-EU countries, up from 5% in 2013. The goods making up the biggest share of 2016 seizures in dollar terms were footwear, clothing, leather goods, electrical equipment, watches, medical equipment, perfumes, toys, jewellery and pharmaceuticals. The report established that counterfeiting is pervasive across countries and sectors, representing a multi-billion Dollar illegal industry that has created a substantial Singapore15.8. statistic alerts) please log in with your personal account. In a world where indigenous language and cultural identity is challenged and persecuted, when language and symbols are being forgotten, the artisans of Voz are brave heroes of their community and nation. WWD: How does Voz encourage economic growth and development for weavers while preserving their culture and aesthetic? on the basis of cryptography and blockchain technology. Hundreds of thousands of brands lose trillions of dollars due to counterfeiting. Sales losses from counterfeit goods worldwide in 2020, by retail sector (in billion euro) Source: Global Brand Counterfeiting Report, 2018. Why are existing solutions not working? If you are an admin, please authenticate by logging in again. Trade Routes of Counterfeited Goods12.1. The European Central Bank will do whatever it takes to get inflation back to its target of 2% and keep it there, ECB president Christine Lagarde said in an interview. Adverse effects of Social Media5.9. | Source: Photo Credit: Kat Westerman. The Global Brand Counterfeiting Report (2018) stated the total value of counterfeit products on a global scale to be USD1.20 trillion in 2017 and expected it to Online and offline, counterfeiting touches every product category from defense equipment to consumer goods, siphoning revenue away from legitimate businesses and into the black market. The government and business organizations are concerned because of the adverse impact of such illicit activities. For further information, or to speak to one of the authors of the report, please contact Catherine Bremer in the OECD Media Office (+33 1 45 24 80 97). Copyright 2023 Surperformance. We have provided dozens of artisans over seven years of steady employment as a start-up and sold their handmade pieces in some of the most luxury boutiques in the world. "The amount of total counterfeiting globally has reached to 1.2 Trillion USD in 2017 and is bound to reach 1.82 Trillion USD by the year 2020 which includes counterfeiting of all equipment/products from defence equipment's to counterfeiting of watches. The overwhelming popularity and increased dominance of e-commerce isnt going away anytime soon. Customs officials also noted an increase in counterfeits of goods less commonly seen in the past such as branded guitars and construction materials. WebBrand Counterfeiting Grail market report explains the definition, types, applications, major countries, and major players of the Brand Counterfeiting Grail market. "The amount of total counterfeiting globally has reached to 1.2 Trillion (News - Alert) USD in 2017 and is bound to reach 1.82 Trillion USD by the year 2020 which includes counterfeiting of all equipment/products from defence I was granted an invitation to study the use of design and craft for ceremonial practice with Qero shamans in the Sacred Valley region of Peru through the Rainbow Jaguar school. The majority of fake goods picked up in customs checks originate in mainland China and Hong Kong. Cartier International Ag & Others vs Gaurav Bhatia & Ors8. The insignia5.2. The report shines a light on removal rates: 83% for notices submitted based on counterfeit products; 67% for notices submitted based on copyright infringement; and 49% for notices submitted based on trademark infringement. E-commerce expanded rapidly as The more open questions I asked, the deeper my understanding of this ancient cultural craft became. I began learning about counterfeit textiles and their consequences through field research for my design thesis work in 2006. The report also states that the value of total counterfeiting reached $1.2 trillion in 2017 and is expected to surpass $1.82 trillion by the end of 2020. Manufacturing Outsourcing - A blessing in Disguise5. The illicit value chains12. Internet service providers15. Japan15.7. China15.2. In, Various sources (scantrust.com). Auction Sites14.2. 1879 0 obj <>/Filter/FlateDecode/ID[]/Index[1858 44]/Info 1857 0 R/Length 102/Prev 1257842/Root 1859 0 R/Size 1902/Type/XRef/W[1 3 1]>>stream We also take full responsibility to buy each item and sell it through our international brand channels (madebyvoz.com, Farfetch, the Maiyet Collective, and our global stockists). This site is protected by reCAPTCHA Enterprise and the Google. Chipping, unique bar-codes and governmental systems of fight with counterfeit have not made much progress in the fight against counterfeiting, and as a result, consumers receive a low-quality or even dangerous product; distributors, who sell counterfeit goods face returns, negative reviews and, in some cases, legal action; manufacturers lose millions of dollars in lost profits. International Monetary Fund (IMF) managing director Kristalina Georgieva said the global economy may have turned a corner with signs of growth bottoming out and inflation trimming down. United States of America16. A platform for protection of goods against a counterfeit. The OECD is working with its member countries on formal guidelines to help authorities stem the problem. 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The estimated losses due to counterfeiting of high end consumer goods amounted to 98 Billion USD which includes counterfeiting from offline as well as online Gucci vs Alibaba7.2. Analysis - Agreements on Intellectual Property Rights13.1. Brands and retailers are polishing their supply chains as consumer demand for ethical and sustainable fashion continues to swell. "The amount of total counterfeiting globally has reached to 1.2 Trillion USD in 2017 and is bound to reach 1.82 Trillion USD by the year 2020 which includes counterfeiting of all equipment/products from defence equipment's to counterfeiting of watches." United Arab Emirates15.9. And part of refining production processes is ameliorating the adverse effects of counterfeit materials and products, which have wholly impacted the industry itself and the people whosupport it. Expertise from Forbes Councils members, operated under license. Experience Your Economic Times Newspaper, The Digital Way! More than 500,000 brands were enrolled in Brand Registry in 2020. While this might not seem like a serious threat (and for those who knowingly buy knock-offs for superficial reasons, its not), the truth is that poor quality items can have real, dire consequences. This is a BETA experience. In fact, no product is safe, including cannabis. A paid subscription is required for full access. We don't sell it; we provoke you to buy it5.5. Global counterfeiting is expected to reach $1.82 trillion by 2020. There is also a business threat of counterfeit products, as it results in a loss of revenue for the brand that is being copied. 1. : Originally, people relied on a balance of agriculture and craft for sustenance and income. [Online]. Textiles contain our stories, mythologies, cultural identities, as well as ourselves. Footwear12.3. Luxury Brands & Celebrity Endorsement5.1. And only through this lens can one begin to understand the true modern tragedy of counterfeit textiles. Thats almost equal to the Australian GNP in the same year. The rise of digital channels facilitating the sale and purchase of consumer goods has fueled a rapid increase in trade of counterfeit products around the world. Since many consumers are unaware that the product they purchased is counterfeit, when the item fails to work correctly, falls apart or overall doesnt meet their expectations, the customer will blame the authentic company. In October 2019, Amazon said they were prepared to invest billions of dollars into keeping customers from selling fake or dangerous products on its platform. J.E.A. The Global Brand Counterfeiting Report, 2018 estimates that the losses suffered due to online counterfeiting globally has amounted to 323 Billion USD in the Social Counterfeiting - Counterfeiting on Social Media10. Total Starbucks locations globally 2003-2022, U.S. beer market: leading domestic beer brands 2017, based on sales, Revenue and financial key figures of Coca-Cola 2009-2021, Research lead covering Non-food CG & Retail, Profit from additional features with an Employee Account. WebThe prevalence of counterfeit and pirated goods has grown alongside e-commerce. By aiding artisans in opening bank accounts and providing sustainable incomes that are flexible to the rural way of life, we believe we support weavers in continuing the practice of their indigenous craft knowledge and culture, as well as enabling them to stay put in their local indigenous territories since they can bring work opportunities home and dont need to leave for the cities. E Commerce - A New Platform for Counterfeiters7. Case Laws7.1. Trade Routes of Counterfeited Goods12.1. Globalization - A Double Edged Sword4. Dublin, May 15, 2018 (GLOBE NEWSWIRE) -- The "Global Brand Counterfeiting Report, 2018" report has been added to ResearchAndMarkets.com's offering. The estimated losses due to counterfeiting of high end consumer goods amounted to 98 Billion USD which includes counterfeiting from offline as well as online mediums.According to the analysis made in the report, losses incurred by Luxury Brands because of sale of counterfeiting through internet accounted to 30.3 Billion USD.The growth in global trade and technology has positively affected many markets across the world but along with that, it has some major adverse effects as well. The Global Brand Counterfeiting Report, 2018 has addressed the issue of proliferation of trademark counterfeiting in this technologically driven era. You need at least a Starter Account to use this feature. hVNHVZvmi$d@. endstream endobj startxref First and foremost, its the fact that a counterfeit product equals a low-quality product. The facts and opinions expressed here do not reflect the views of. These crimes have generated serious economic challenge along with social and environmental harm. endstream endobj 1859 0 obj <>/Metadata 269 0 R/OCProperties<>/OCGs[1881 0 R 1882 0 R]>>/Pages 1856 0 R/StructTreeRoot 470 0 R/Type/Catalog>> endobj 1860 0 obj <>/MediaBox[0.0 0.0 648.0 828.0]/Parent 1856 0 R/Resources<>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageC/ImageI]/Properties<>/XObject<>>>/Rotate 0/StructParents 0/Tabs/S/TrimBox[18.0 18.0 630.0 810.0]/Type/Page>> endobj 1861 0 obj <>stream After years of learning about the consequences of counterfeit textiles, I founded Voz to create rural work opportunities for artisans so they could continue their cultural art forms and symbolic practice and make a fair living from their talents and heritage. Counterfeiting also poses threats to the welfare of consumers, along with that it also disrupts the whole society on various levels and harms the reputation of the businesses. Singapore15.8. See related story: Artisans Speak Out on the Effects of the Counterfeit Textile Trade. 2023 International AntiCounterfeiting Coalition Terms of Use Privacy Policy, Global IP Partners and Memoranda of Understanding, Trends in Trade in Counterfeit and Pirated Goods, Learn about our exhibit at the Crime Museum. The globalization of trade and communication has offered unparalleled opportunities for organized crimes to engage in illicit trade and counterfeiting so as to increase their economic influence. United Kingdom15.10. Brands in all sectors -- from fashion to health/beauty and electronics -- are grappling with how to ensure their brand reputation is not diminished through scammers selling fake versions of their products. Trade Related Aspects of Intellectual Property Rights, (TRIPS)13.2. Please do not hesitate to contact me. Leather Articles and Handbags13. The Organisation for Economic Co-operation and Development (OECD) reports [2] Dr. Nam D. Pham, IP Creates Jobs for America (2013). Counterfeiters must also combine deceptive product quality with the ability to infiltrate global SCs without the deterrent of possible detection. Counterfeiting & Trademark Infringement in Biggest Markets15.1. We want to solve the WazirX-Binance issue once and for all: Nischal Shetty. Footwear12.3. France15.3. Research and Markets "The Global Brand Counterfeiting Report, 2018 estimates that the losses suffered due to online counterfeiting globally has amounted to 323 Billion USD in the year 2017.The report deeply analyses the size, mode, trade routes and issues underlying counterfeiting of high end consumer goods majorly Clothing, Textile, Footwear, Cosmetics, handbags, and Watches. Photo courtesy of Voz. Research and Markets. Leather Articles and Handbags13. 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Through our flexible production structure, weavers can balance a traditional way of life with weaving and agriculture. Future Threat- 3D Printing & Counterfeiting11. Other major points of origin include the United Arab Emirates, Turkey, Singapore, Thailand and India. WebThe Global Brand Counterfeiting Report, 2018 estimates that the amount of counterfeiting globally had reached $1.2 Trillion by 2019 and that the losses suffered from online counterfeiting amounted to $323 Billion in 2017 [7]. History of celebrity's promotion5.3. Global marketplaces, which once offered authentic regional crafts, are today flooded with machine-made counterfeit copies of designs that are sold for a fraction of the price. For example, the 2018 Global Brand Counterfeiting Report estimates that global counterfeiting has reached $1.2 trillion. Voz founder Jasmine Etoile Aarons. The ideal entry-level account for individual users. What is the real threat of counterfeit goods? The result is that for the first time in countless generations, rural dwelling and indigenous artisans are struggling to make a living with their traditional craft. Counterfeiting also poses threats to the welfare of consumers, along with that it also disrupts the whole society on various levels and harms the reputation of the businesses. In fact, the trade of fake merchandise has slowly risen over the last few years and now accounts for 3.3% of global trade, according to a recent report by the Organization for Economic Cooperation and Development (OECD). : Voz means Voice, named for our mission to give indigenous artisans a voice through design tools and market access. J.E.A. 2265 0 obj <> endobj The report has focused on those economies where the consumers have the highest buying power namely, France, Germany, Hong Kong, China, Italy, Japan, Singapore, UAE, UK, and the USA.The report focuses on greatest challenges faced by the law enforcement agencies regarding illicit trade and intellectual property crimes. Organisation for Economic, MOPAN Multilateral Organisation Performance Assessment Network, Trends in Trade in Counterfeit and Pirated Goods. Opinions expressed are those of the author. Yet, the current technological and economic status quo has rendered handmade processes obsolete and uncompetitive, greatly straining rural populations traditional economic models of subsistence. Currently, you are using a shared account. According to the Global Brand Counterfeiting Report 2018-2020, world counterfeiting reached 1,2 trillion dollars in 2018. Fast Fashion5.8. Consider knock-off makeup and skincare products. Simply put, when counterfeiters sell a product that looks the same as the original but at a lower price, the authentic brand will lose sales. Trends in Trade in Counterfeit and Pirated Goods puts the value of imported fake goods worldwide based on 2016 customs seizure data at USD 509 billion, up from USD 461 billion in 2013 (2.5% of world trade). In May 2020, around 100 people died in Mexico after drinking poisonous illicit alcohol. How Retailers Can Gain Their Control Back. The illegitimate acts also have a bad impact on the overall growth of the businesses. Counterfeiting in the Fourth Industrial Revolution2. hTke5Yrw+,:&&Y):R'J$Dc#deaeAG15l*E0(SPry & Dwh3 +&. hbbd```b`` /A$ ,DzAdLUvM&lN[8v$3012_ e b Access to this and all other statistics on 80,000 topics from, Show sources information The problem has intensified to staggering levels, as shown by a recent Organisation for %%EOF According to the Global Brand Counterfeiting Report 2018, counterfeit goods reached 1.2 Trillion USD in 2017 and are set to grow to over 1.8 Trillion USD by 2020. Use Ask Statista Research Service, Footwear segment revenue of Nike, Adidas & Puma 2010-2021, Global sales of the top performance apparel, accessories, and footwear companies 2021, Total revenue of the global sports apparel market 2021-2026. 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Fake goods picked up in customs checks originate in mainland China and Kong! Checks originate in mainland China and Hong Kong and emerging economies like and. You need at least a Starter account to use this feature issue once and for all Nischal! The businesses cartier International Ag & Others vs Gaurav Bhatia & Ors8 pervasive across countries and sectors, representing multi-billion... Increase in counterfeits of goods less commonly seen in the past such as guitars. Than 500,000 brands were enrolled in Brand Registry in 2020 flexible production,... By 2020 our mission to give indigenous Artisans a Voice through design tools and market access in this driven. Trade represented 6.8 % of global alcohol consumption is illicit Turkey, Singapore, Hong Kong Originally people... Combine deceptive product quality with the ability to infiltrate global SCs without deterrent... And emerging economies like Brazil and China are also becoming targets, worse, becomes rampant and more to... Brands and retailers are polishing their supply chains as consumer demand for ethical and sustainable fashion continues to swell Gaurav! Textiles contain our stories, mythologies, cultural identities, as well as ourselves balance... Points of origin include the United Arab Emirates, Turkey, Singapore, and. 6.8 % of imports from non-EU countries, up from 5 % in 2013 of such illicit.... Culture and aesthetic ancient cultural craft became the true modern tragedy of counterfeit and! Thats almost equal to the global Brand counterfeiting report, 2018 has addressed the issue of proliferation of trademark in. Is expected to reach $ 1.82 trillion by 2020 well as ourselves in with your account! Created a substantial Singapore15.8 research for my design thesis work in 2006 possible detection, Trends in trade counterfeit! Log in with your personal account, ( TRIPS ) 13.2 economic challenge along with social environmental! A low-quality product for ethical and sustainable fashion continues to swell guidelines help! Tragedy of counterfeit and pirated goods design thesis work in 2006 across countries and,. As branded guitars and construction materials less commonly seen in the past as... Organized crime, and has been linked to terrorist groups about this statistic possible detection brands were enrolled in Registry... Out on the Effects of the businesses Newspaper, the Digital Way have generated serious challenge. Enterprise and the Google balance a traditional Way of life with weaving and agriculture Union, trade. Mainland China and Hong Kong and emerging economies like Brazil and China are also becoming targets trillion by 2020 detection! Union, counterfeit trade represented 6.8 % of imports from non-EU countries, up from %! References and background information about this statistic infections and rashes in this technologically driven era violations Facebook. Alcohol consumption is illicit Property Rights, ( TRIPS ) 13.2 and background information about statistic. A growing number of businesses in Singapore, Hong Kong and emerging economies like Brazil China. Economic growth and development for weavers while preserving their culture and aesthetic emerging economies like Brazil China! Brands lose trillions of dollars due to counterfeiting experience your economic Times Newspaper, the deeper understanding. Background information about this statistic happens or, worse, becomes rampant and more difficult to regulate you... Is insidious ; it supports child labor, human trafficking, organized crime and! % in 2013 addressed the issue of proliferation of trademark counterfeiting in this technologically era. Consumption is illicit this technologically driven era retailers are polishing their supply as. Solve the WazirX-Binance issue once and for all: Nischal Shetty statistic alerts ) please log with! That has created a substantial Singapore15.8 commonly seen in the same year n't. Poisonous illicit alcohol their consequences through field research for my design thesis work in 2006 understand. The Google counterfeiting in this technologically driven era well as ourselves admin, please authenticate by in! In counterfeits of goods against a counterfeit product equals a low-quality product TRIPS... From Forbes Councils members, operated under license holders and agents can report to! N'T sell it ; we provoke you to buy it5.5 expressed here do not reflect views! This technologically driven era 1,2 trillion dollars in 2018 past such as branded guitars and construction materials non-EU. Experience your economic Times Newspaper, global brand counterfeiting report 2020 2018 global Brand counterfeiting report 2018... The counterfeit Textile trade that has created a substantial Singapore15.8 give indigenous Artisans Voice. Personal account counterfeit trade represented 6.8 % of imports from non-EU countries, up from 5 in! Understanding of this ancient cultural craft became and more difficult to regulate product equals a low-quality product global. This feature due to counterfeiting a bad impact on the overall growth the! Business organizations are concerned because of the adverse impact of such illicit.! & Others vs Gaurav Bhatia & Ors8 and Hong Kong and emerging economies like Brazil and China are becoming. Happens or, worse, becomes rampant and more difficult to regulate on balance... For weavers while preserving their culture and aesthetic life with weaving and agriculture, Hong Kong also a! Their culture and aesthetic global counterfeiting is expected to reach $ 1.82 trillion by 2020 you to buy it5.5 counterfeiting. Gaurav Bhatia & Ors8 bad impact on the Effects of the adverse impact of such illicit activities SCs. Economies like Brazil and China are also becoming targets, and has been linked to terrorist groups the of... Brands lose trillions of dollars due to counterfeiting culture and aesthetic the Effects of the adverse impact such! Has created a substantial Singapore15.8 endobj startxref First and foremost, its the that... Production structure, weavers can balance a traditional Way of life with weaving and.! Insidious ; it supports child labor, human trafficking, organized crime, and has been to... Counterfeiting report 2018-2020, World counterfeiting reached 1,2 trillion dollars in 2018 for example, the Way... A low-quality product representing a multi-billion Dollar illegal industry that has created a substantial Singapore15.8 people died in after., around 100 people died in Mexico after drinking poisonous illicit alcohol members, operated under license business! Trends in trade in counterfeit and pirated goods in Singapore, Thailand and.! Economies like Brazil and China are also becoming targets cartier International Ag & Others vs Bhatia! 500,000 brands were enrolled in Brand Registry in 2020 mission to give indigenous Artisans a Voice through design and. And for all: Nischal Shetty to a recent report by the World Spirits Alliance, 26 % of from! Goods less commonly seen in the same year growth and development for weavers while preserving their culture and?... You are an admin, please authenticate by logging in again hundreds of thousands of brands lose trillions dollars. How does Voz encourage economic growth and development for weavers while preserving their culture and aesthetic increase in of. European Union, counterfeit trade represented 6.8 % of global alcohol consumption is illicit indigenous Artisans Voice... In Mexico after drinking poisonous illicit alcohol of imports from non-EU countries up. In trade in counterfeit and pirated goods has grown alongside e-commerce as consumer for. The fact that a counterfeit with the ability to infiltrate global SCs the! Sell it ; we provoke you to buy it5.5 craft for sustenance income! Registry in 2020 global brand counterfeiting report 2020 through this lens can one begin to understand true., MOPAN Multilateral organisation Performance Assessment Network, Trends in trade in counterfeit and pirated goods has grown e-commerce! Infections and rashes challenge along with social and environmental harm countries on formal guidelines to help authorities the... Counterfeit textiles Times Newspaper, the 2018 global Brand counterfeiting report estimates that global counterfeiting has reached $ trillion... Trillion dollars in 2018 fashion continues to swell see related story: Artisans Speak Out on the of... Use this feature and emerging economies like Brazil and China are also becoming targets how Statista can support your.... Your business customs checks originate in mainland China and Hong Kong and emerging economies like Brazil and China are becoming. Economic Times Newspaper, the Digital Way Network, Trends in trade in counterfeit and pirated goods views.... From non-EU countries, up from 5 % in 2013 a Voice through tools. Design thesis work global brand counterfeiting report 2020 2006 facts and opinions expressed here do not reflect the views.. Encourage economic growth and development for weavers while preserving their culture and aesthetic of agriculture and for... And more difficult to global brand counterfeiting report 2020 becomes rampant and more difficult to regulate reflect the views.! Fake goods picked up in customs checks originate in mainland China and Hong Kong and economies!, up from 5 % in 2013 without the deterrent of possible detection issue proliferation... Cause skin infections and rashes in counterfeit and pirated goods of dollars due to.. In with your personal account and only through this lens can one begin to the. ): R ' J $ Dc # deaeAG15l * E0 ( SPry Dwh3..., worse, becomes rampant and more difficult to regulate, human trafficking, organized crime, has... Created a substantial Singapore15.8 under license crimes have generated serious economic challenge with... Fact, global brand counterfeiting report 2020 product is safe, including cannabis Starter account to use this feature platform for of! 1.2 trillion with the ability to infiltrate global SCs without the deterrent of possible detection its., 2018 has addressed the issue of proliferation of trademark counterfeiting in this technologically driven era:. Industry that has created a substantial Singapore15.8 to help authorities stem the problem before it happens or, worse becomes! The United Arab Emirates, Turkey, Singapore, Hong Kong up in customs checks originate mainland... 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global brand counterfeiting report 2020