How Do I Improve Social Media Engagement? Women under the age of 35 are more likely to go to a spa for relaxation and pampering. One way to find out is to simply ask. The Value Chain of the Spa Market includes the following core components: Download Sample:for more additional information about the Spa Market. endobj 340 0 obj Your customer reviews that appear alongside the search result will add to the professionalism and credibility of your brand. The Professional Beauty Association's index tracks the health and outlook for the salon/spa industry. So, if you havent done so already, implement a refer-a-friend program. if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[728,90],'amplifyxl_com-large-mobile-banner-1','ezslot_9',600,'0','0'])};if(typeof __ez_fad_position!='undefined'){__ez_fad_position('div-gpt-ad-amplifyxl_com-large-mobile-banner-1-0')};When it comes to the target market for beauty, spas mainly focus on women. No. <> If you send your customers too many messagesespecially ones that arent relevanttheyre going to stop opening your messages, unsubscribe, or worse, become annoyed with you. Includes case studies. From the category tree, select Travel and Tourism then expand to Health and Wellness Tourism. By tracking the last time a customer visited your spa or salon, you can make sure to stay in touch so that they dont forget about you. Why do they call the flea market a flea market? Often includes foretasted as well as historical data. Men under the age of 40 are also more likely to go to a spa for relaxation and an easier way to get fit. If you are looking to improve your marketing tactics for your beauty salon or day spa business, youre in the right place! The beauty and spa industry is saturated with competitors and its important to differentiate yourself as best as you can! What are the 4 types of market segmentation? Offers yearly market research reports covering UK, Europe, US and International consumer markets for products, markets and demographics. There is jewelry. Our analysts and industry experts will work directly with you to understand your requirements and provide you with customized data in a short amount of time. Since Reels are fairly new and Instagram wants more people to use and view Reels, the app has been pushing content that is created on Reels into the algorithm and onto peoples explore pages. from 8 AM - 9 PM ET. You may be able to access teaching notes by logging in via your Emerald profile. In addition, you should also make sure that you are utilizing as many social media features as possible. If you are having trouble coming up with the target market for your spa, take a moment to look through the clients of other spas that you would like to emulate, especially spas in your surrounding area. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios. There are mineral and thermal spas. Sterilization unit. In the modern era, spas are experiencing a new revival where the target market for spas includes men, women and children of all ages. People are realizing the importance of taking care of themselves and investing in their health. There are different signs. if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[728,90],'amplifyxl_com-box-4','ezslot_4',192,'0','0'])};if(typeof __ez_fad_position!='undefined'){__ez_fad_position('div-gpt-ad-amplifyxl_com-box-4-0')};Spa and water-based treatments have been around since antiquity with the ancient Greeks calling it Thalassotherapy. You will need to make sure your reviews are relevant to your business at the moment and that they are fairly recent in order to cultivate valuable social proof that your spa is the real deal. They also offer treatments such as reducing puffiness and dark circles around the eyes. Customers who are referred by their friends or family are far less likely to switch spas. When thats the case, do you force that guest to sit through a manicure? 0000000616 00000 n Are you located in a bigger city or a smaller suburban town? 10 Spa Marketing Ideas to Attract Regular Customers Make booking appointments easy. It is a no-brainer nowadays to incorporate some form of social media as part of your spa marketing strategy. <<5FAAADE5CDB3B2110A0060BE0335FF7F>]/Prev 665912>> The target market for spa can also be segmented based on the occasion. e d u / v i s i o n s)/Rect[230.8867 201.2406 401.9805 212.9594]/StructParent 5/Subtype/Link/Type/Annot>> Magnifying lamp. <>/Font<>/ProcSet[/PDF/Text]>>/Rotate 0/StructParents 0/Tabs/S/Type/Page>> 2, pp. as many positive customer reviews as you possibly can. There are four categories for day spas. Women over the age of 60 often go to spas for social reasons. International Journal of Contemporary Hospitality Management, Article publication date: 8 February 2016. The Basic Must-Have Salon and Spa Equipment Electric facial chair. Key library resources for the Spa industry. Once youve segmented a large amount of your contacts based on the services theyre interested in, you can target your marketing efforts so youre not sending deals on enzyme peels to customers with enzyme shortages (Im not actually sure if thats how enzymes or enzyme peels work, but you get the picture). However, this is not to say that men cannot enjoy the services offered by a beauty spa. Four customer segments were identified: spa enthusiasts, high spenders, value seekers and price-sensitive spa-goers. Knowing what the people in your target market are interested in, what their concerns are, and also knowing where and how to reach them are all important things to take into account when creating a foolproof marketing strategy for your spa. In fact, the word Spa comes from the town of Spa in the Ardennes forests of Belgium which is famous for its natural springs and the mineral-rich drinking water. Check out the social strategies for spas that you need to take your businesss reach and influence to the next level! The answers will provide the basis for your marketing strategy. Some spas targeting men also include fitness centers on the premises. There are vintage housewares. Massages, pedicures, and facials are some of the most popular treatments for this group. <>/Border[0 0 0]/Contents()/Rect[499.416 612.5547 540.0 625.4453]/StructParent 4/Subtype/Link/Type/Annot>> <>/Border[0 0 0]/Contents( \n h t t p s : / / s c h o l a r w o r k s . UV light towel warmer. There is a front and center for popular products. SPA price is the official price that is used to get your bank loan and rebates. As you can see, you can combine multiple planes of customer segmentation for hyper-targeted marketing. i=u% 0000001441 00000 n 331 0 obj Spa enthusiasts were the largest segment among the four, followed by value seekers, price-sensitive spa-goers and high spenders. Denizci Guillet, B. and Kucukusta, D. (2016), "Spa market segmentation according to customer preference", International Journal of Contemporary Hospitality Management, Vol. %PDF-1.7 % endobj They may have a particular health concern that they want to be addressed, or they may be looking for ways to improve their overall wellness. Sources with a link are available online. Theres still plenty of material that that your entire contact-base should see, regardless of how theyve been tagged or segmented. Partnering with these sorts of companies will surely increase your spas exposure! Men over the age of 40 are more likely to go for health reasons. Certainly, a chunk of your customers will respond, but youll still be left with plenty of blind spots in regard to your customer interests. Or a hotel could use its spa services to attract families looking for a relaxing holiday destination. Visit emeraldpublishing.com/platformupdate to discover the latest news and updates, Answers to the most commonly asked questions here. 0000007976 00000 n Each of these segments has different needs, and specialist spas sometimes only cater to a single segment. 338 0 obj 0000014451 00000 n Content schedules help you keep track of what content is created, when it is posted, and how successful it may or may not have been. The target market for spa is a broad and diverse group of people. How do you overcome these blind spots? 0000005324 00000 n As children get older, they may start to visit spas on their own and choose treatments like waxing and hair removal. Given the limited academic interest in the area, this study contributes to the literature by providing insights into spa-goers preferences and how those preferences can be used to segment spa-goers. <>/Border[0 0 0]/Contents( \n h t t p s : / / s c h o l a r w o r k s . xref endobj Clear signs can be created. 336 0 obj 339 0 obj Keep your table clean. There are cases that can be used to display and organize items. Customize Report-. Creating a content schedule is a great way to achieve this. Regular employment means the personal care professional is paid an hourly rate and commissions on products and up-selling of services. Firstly, it makes it possible for the client to view the spa as a retreat from the stresses of the outside world. endobj During the forecast period, the vendors are expected to introduce more facial, body, and hair spa treatments. %%EOF In my last post I discussed some ways that you can use email marketing to build up positive feelings so that people will look forward to receiving your messages and What would you do if you saw a video of a guy sitting with the Queen of Malaysia that was only 1 minute long? The target market for the spa industry is primarily women 15 to 65 years of age. Instant set-up). You can also do a quick search for spa in the search box in the upper-right corner of the database's homepage. 330 16 Segmentation by Type (In-Scope/Out-of-Scope). When it comes to service-based businesses like spas, referred customers are often to be more loyal than a typical customer. The unorganized nature of the market is another challenge that does not allow the big players to have a strong influence on the total revenue. It says chiefly: this is a soothing place of comfort. If youre in the spa business or are about to get into it, it is important to know who your target market is and what your ideal customer looks like. Spas that target families often have swimming pools. hb```g``V``c`P} ,@Q FM Ov?|65$i[e[w~{QQk ZM>OpUz#wTMZ2_NZi[@ l BJ& Db3' endobj What is a spa? The competitors vary by region and service and compete primarily on parameters like price, brand recognition, and service. endobj Take advantage of these features because they are a way to hear what your audiences preferences are, what they currently love about services and products, and what they want to see. endobj Our Inbox Preview tool is incredibly useful for checking your email marketing campaign CSS against support in major email clients. 0000001762 00000 n If you think you should have access to this content, click to contact our support team. Everyone from young to old, working professionals to retirees can enjoy the many benefits of spas and spa treatments. Spa treatments are known to help reduce stress, improve circulation, and promote well-being. This marketing tactic works well with a mature customer base who checks their email often. This strategy is often very noticeable to the client and that is why it is important to be specific when creating them. Third, invest in retargeting ads to convert a site viewer who is on the fence to a customer. Speak to our Analyst now!to take full advantage of every opportunity using competitive analysis created just for you. Looking at your competitors is often one of the easiest ways to improve upon your own business. (School of Hotel and Tourism Management, Hong Kong Polytechnic University, Kowloon, Hong Kong), https://doi.org/10.1108/IJCHM-07-2014-0374. Top 10 Most Important Features of Marketing Automation, Shopify Web Development & Website Customization. <>/Border[0 0 0]/Contents()/Rect[72.0 612.5547 118.127 625.4453]/StructParent 2/Subtype/Link/Type/Annot>> 330 0 obj With over 500 specialized analysts, Technavio's report library Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. Promote testimonials on multiple online platforms. Facial steamer. There are purses. Only in 2020 did we see a drop in spa visits, which almost certainly can be attributed to the Corona-virus pandemic. Its all about being smart about how you get to know your customers and then organizing them in segments so you can easily push content to the appropriate groups. For example, on Instagram, there are tools such as Instagram Polls, Question, and a Link Sticker that can be utilized on the Instagram Story Feature. For example, if a customer at your salon comes in once a month for three months straight and only gets a blowout, you can create an automation to segment that customer appropriately. Ask yourself if your goal is to cater to younger or older clients and how much they are willing to spend. Consider partnering with companies or people that offer similar services or who are in similar fields such as makeup artists, wedding vendors, influencer networks, or even photographers. As for your regulars, not only will you want to make sure they keep coming in at the same rate, but you can also market services to them that they dont generally take advantage of. 77% of consumers are more likely to buy a product that is referred by a friend or family member, and 50% of people are likely to give a referral if they have a direct incentive to do so. The increase in facial, body, and hair spas treatments is driving the market. However, many businesses fail to maximize their usage of social media platforms. Resort and Hotel spas are new. The goal is to attract people to the spa or sauna after a workout. Aspira Spa, Cal-a-Vie Health Spa, Gaia Retreat & Spa, Hand & Stone Franchise Corp., HOT SPRINGS RESORT & SPA, Kempinski Hotels SA, Lanserhof GmbH, Marriott International Inc., MESPEFranchisingLLC, and Rancho La Puerta Inc. Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, market condition analysis for the forecast period. For instance, a spa could give a discount to anyone who visits on their birthday. 0000002470 00000 n The same idea applies to marketing. There are tips for setting up a flea market. Spa facial treatments include steam, exfoliation, moisturizers, masks, peels, and massages. Spa treatments that are popular with this group include massages, body wraps, and facials. So, by segmenting the target market based on needs, spas can attract customers who are only interested in a certain type of treatment. At flea market booths, you can sell both handmade and vintage clothing. You may notice that certain types of content do not fare well with your clients, while theyll eat up other pieces of content. Download Sample Reportto find additional highlights on the vendors and their product offerings., Learn More about Key Driver & Challenge of the Market-. Second, reach out to businesses with similar target markets as you. And going to the spa offers a relatively easy way to get health benefits compared to the more common arduous practices of diet and exercise. Make sure you understand their wants, needs, location, income, and preferred communication and social media styles. When thinking about the target market for spa, its important to consider all of these demographics and how they change with age. A customer who visits your spa or salon twice a month versus one who visits twice a year is going to be receptive to different kinds of marketing efforts. Getting your body hair removed, for example, ain't a walk in the park. NEW YORK, April 26, 2022 /PRNewswire/ --The Spa MarketShare is expected to increase by USD 22.08 billion from 2020 to 2025, atan accelerated CAGR of 6%, according to the recent market study by Technavio. Search tip: From the homepage, select Menu Search. Find data on consumer market sizes, consumer expenditures, population characteristics, national characteristics, and more. To narrow your market down a bit, factor in average income level and the location. The target market for spa is no longer limited to the elite and the rich. "9eur>,!I"OBF (Y'ip;}0l@F=* &&-)M`LtH 0 Health and Wellness Market by Product and Geography - Forecast and Analysis 2021-2025: The health and wellness market share is expected to increase by USD1.39 trillion from 2020 to 2025,and the market's growth momentum will accelerate at a CAGR of 6.29%.To get more exclusive research insights: Download Sample Report, Wellness Tourism Market by Type, Application, and Geography - Forecast and Analysis 2020-2024: The wellness tourism market share is expected to increase by USD 315.47 billion from 2019 to 2024,and the market's growth momentum will accelerate at a CAGR of 7%.To get more exclusive research insights: Download Sample Report, Europe, APAC, North America, South America, and MEA, Leading companies, competitive strategies, consumer engagement scope. ContactTechnavio ResearchJesse MaidaMedia & Marketing ExecutiveUS: +1 844 364 1100UK: +44 203 893 3200Email: [emailprotected]Website: www.technavio.com/, Cision Distribution 888-776-0942 Then, using an automation, trigger a campaign with a special offer to entice them back and let them know you miss their business. . ynB@ The main reason for this is that most of the services provided by beauty spas are meant to make women look and feel better about themselves. b g s u . [334 0 R 335 0 R 336 0 R 337 0 R 338 0 R 339 0 R] When it comes to social strategies for spas, you also want to make sure that you are consistently pushing out fun and interactive content on your social media platforms that speak to your audiences interests. Ask yourself if your goal is to cater to younger or older clients and how much they are willing to spend. 0000001189 00000 n In addition to improving the appearance of the skin, spa treatments can also help improve mental and physical well-being. Why is a refer-a-friend program important for my spa? What Are Some of the Best Conversion Operation Tools to Use? Perhaps an email to all your customers with a survey inquiring about which services theyre interested in. endobj Segmenting contacts provides tons of opportunities for highly targeted marketing, which is always going to be more effective than one-size-fits-all boilerplate marketing content. Think about where your target audience lives. Which states have the highest number of businesses? The market is highly competitive, with small companies focusing on a single type of service to large multinational corporations that offer spa services. Then, next time you want to introduce a new referral program or incentive, make sure that those customers who have referred somebody in the past get plenty of material advertising the new promotion. More often than not, site viewers do not convert into customers on the first site visit. Youre probably going to be sending out quite a few offers and marketing content. In 2010, spas were a $12.8 billion industry with more than 19,900 locations receiving more than 150 million visits. 0000002232 00000 n They are also likely to frequent the spa more often than other customers. When it comes to cultivating an efficient spa marketing strategy, its wise to make sure you acquire as many positive customer reviews as you possibly can. Once somebody leaves, youre out of sight, dont let yourself become out of mind as well. Target your infrequent exfoliators with offers that might incentivize them to a few more times a year. For example, in light of Tiktoks booming popularity, Instagram debuted Instagram Reels in hopes to make the app a more video-friendly sharing platform. Promote your business with social media marketing. They enjoy spending time with friends and loved ones, and they like the atmosphere and services offered at spas. Instead, identify which types of services customers are actually interested in and only send them material that is germane to their interests. A survey was conducted using a face-to-face survey with visitors to Hong Kong who had visited a spa. endobj trailer This may have seemed like a ton of information at once, so lets condense it to simpler terms. If they have social media, go through their list of followers and scroll through the profiles. Mens interest in spas changes with age as well. Although these are all amazing ways to showcase how awesome your business is, do not forget that social media is a great way to communicate with your audience as well. 0000001508 00000 n Identify customers who have made a referral in the past, so that you know which of your contacts are likely to take advantage of a new referral incentive. On the surface it may seem like a real pain, but making sure each one of your contacts receives only the content and material that applies to them is easier than you may think. Make sure to let your clients know about exclusive deals and flash sales, events updates, new products or services, encourage them to follow you on your social media platforms, and sign up for your refer-a-friend program. endobj 332 0 obj Depending on your specific target market, and the amount of in-person foot traffic your email marketing strategies help you create, you may put this strategy higher or lower on your list of priorities. What is spa price? By applying conjoint and cluster analysis, customers could be categorized into distinct segments. That means no one-size-fits-all marketing. The thing is, its not always easy to learn what exactly your customer base wants, especially on an individual level. When someone in your area searches for Spas near me, your business will appear on Google Search Results swell as in Google Maps. Massage table. Specialty Spas will become increasingly common as the needs of different segments begin to diverge from each other. With the considerable growth rate of the spa market, it is vital for spa professionals to understand spa-goers preferences. Its a wide range, but with a shared interest. Based on the different needs, preferences and socio-demographic characteristics of the four segments spa enthusiasts, high spenders, value seekers and price-sensitive spa-goers spa industry managers could customize their strategies and design different spa services and packages to meet the needs of the four segments. That being the case, avoid drowning your contacts in piles and piles of newsletters, emails, and mailers. People love to hear what others have to say about a spa service or treatment that have yet to try. Describes variations and trends on the consumer spa experience. <>/Border[0 0 0]/Contents()/Rect[124.127 613.5 179.0449 624.5]/StructParent 3/Subtype/Link/Type/Annot>> Online Furniture Market: 37% of Growth to Originate from APAC, Paints Packaging Market to Record 3.2% Y-O-Y Growth Rate in 2022, Day/club/salon spa - Market size and forecast 2020-2025, Hotel/resort spa - Market size and forecast 2020-2025, Destination spa - Market size and forecast 2020-2025, Medical spa - Market size and forecast 2020-2025, Others - Market size and forecast 2020-2025, APAC - Market size and forecast 2020-2025. The combined use of conjoint and cluster analysis provides a new method of market segmentation in the spa industry. A destination spa is an expensive service for spas that are just present in a few areas. That is because they trust the opinions of their family and friends much more than they could an ad or a social media post. Many larger spas also have excellent restaurants. Get 14 days of the best marketing automation platform totally free (no credit card, no obligation. The Romans took over from the Greeks and built public thermal baths throughout the Roman Empire. When they create a new feature, try your best to create content with it, as it will most likely perform better in the algorithm. Retail Management For Spas: The Art & Science of Retail, Meetings, Incentives, Conventions, Events. If you have access to a 120v, you can build a sauna from scratch in a basement, garage or attic. <>/Metadata 328 0 R/Outlines 289 0 R/Pages 324 0 R/StructTreeRoot 294 0 R/Type/Catalog/ViewerPreferences<>>> Resort spas. What can I sell at flea market to make money? One, make sure you understand the sorts of people you wish to have as customers, in other words, your target market. @ M*r`sm+kK%iieI!\$Q[yawhpjf$?P\&F(~33 Then, tailor your marketing according to these tags. However, avoid over-siloing your marketing efforts. 0000000016 00000 n Lastly, implement referral-based programs to garner loyal clients, sort through positive customer reviews, and make use of email marketing campaigns where applicable! One of the easiest ways to get your spa business recognized in your community is by partnering with already successful companies in the areas that share your target market. The same concept applies to any other social media service. Analysis includes market sizes and forecasts, market trends, market segmentation, competitive context, broken down segment performances, retail channels, consumer demographics and survey results, leading companies, brand share, marketing strategies, and more. BRxFPXC 9 vc0f {x The adoption of facial, body, and hair treatments in spas is growing owing to the factors such as acne problems, hair losing problems, growing awareness about beauty, and increasing awareness of wellness services. SOyH~r67DPet^R3E2|-jX4N@)^2vH51,b`oYQWE#|;jB93haan,N?A6pZ;x{4#_HjI,n-1/e",8Noo6*XeQY$^wi\{RyC!"tOUPy%=WD[D#4|Cj5PuwWD7K#z#w9Q95. The target market for the spa industry is primarily women 15 to 65 years of age. This study could help spa professionals to design customized spa products for the distinct segments, and thus retain and attract more spa visitors. Flea market shoppers like purses. The therapeutic benefits of massage are well known.
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